Enrollment Builders | Learning Center

Call Center vs. Contact Center—What’s the Right Fit for Your Enrollment Strategy?

Written by Jennifer Goode | 4/14/25 7:58 PM

Call Center vs. Contact Center—What’s the Right Fit for Your Enrollment Strategy?

Today’s prospective students expect more than a call. They expect a text. A link. A reply at 8 PM. A human who knows their name and understands what they’re looking for.

So the question isn’t just whether you need more outreach support. It’s whether you need the right kind of outreach support.

The Difference: Call Center vs. Contact Center

A traditional call center is just that—calls. A contact center is built for multichannel communication: phone, email, SMS, and even live chat.

That matters in higher education, where speed and channel preference play a massive role in conversion.

What Modern Enrollment Teams Need

You need an enrollment partner that understands:

  • The nuance of student behavior

  • The importance of cross-channel outreach

  • The necessity of fast follow-up

  • The power of personal, human conversation

The goal isn’t just to talk to more students. It’s to move more students forward.

Choosing a Partner That Knows Higher Ed

Not every call center knows what FAFSA and higher ed compliance means. Not every contact center knows how to explain credit transfer. That’s why higher ed experience matters.

When the outreach team knows the admissions process, they don’t just follow up—they move the conversation forward with credibility and care.

👉 Learn more about our Higher Ed Contact Center Services and how we’re helping schools increase contact rates and applications—fast.