Build Confidence with Enrollment Proforma Development to Eliminate Uncertainty
Many enrollment management leaders face a common challenge: securing the support and commitment needed from institutional leadership to successfully improve enrollment trends.
Often, their goals are misaligned with the resources available for marketing, leads, and personnel, leading to disappointing results.
Proforma development serves as the missing step that helps bridge this gap, providing a clear framework that aligns expectations with reality and fosters collaboration among key stakeholders.
By leveraging historical data and making forward-looking assumptions, the proforma helps institutions define realistic goals, identify necessary investments, and eliminate uncertainty, ensuring a clear path to achieving their enrollment objectives.
The comprehensive proforma is developed collaboratively during two 45-minute consultations with an Enrollment Builders Consultant. This step lays the foundation for success and provides immediate value to your institution.
Aligning Decision Makers and Defining Success
Finalizing this step helps drive alignment across your institution with decision-makers, ensuring everyone is on the same page about what success looks like before investing additional resources. By fostering a shared, data-driven understanding of goals and expectations, this process enables your teams to collaborate effectively and make informed decisions that support your enrollment objectives.
At Enrollment Builders, we pride ourselves on creating foundational enrollment models that mitigate the risks associated with marketing and recruitment investments. This proforma plays a pivotal role in creating a healthy relationship between your admissions and marketing teams and any outsourced partners involved in these processes. By aligning goals and expectations, it fosters a collaborative environment where everyone is on the same page.
Our predictive proforma aligns your enrollment targets with a realistic marketing plan and budget, enabling us to build recommendations based on performance metrics already tracked by your institution. If a key metric is missing, we leverage our extensive higher education experience to make conservative assumptions, which are then validated and optimized through our "Build, Measure, Learn" process to gauge real-time performance.
Historical Conversion Rates and Forward-Looking Assumptions
A crucial component of Step 1 is the analysis of your institution's historical conversion rates for new student enrollment. By understanding past performance, we can make informed forward-facing assumptions that are vital for projecting future growth. This process involves identifying and documenting potential risks and skill gaps required to bring the plan to fruition.
This stage is invaluable, whether you choose to partner with Enrollment Builders or not. By putting everything on the table, we create transparency and clarity around what needs to happen within your marketing and admissions teams to achieve the desired enrollment growth. This holistic approach ensures that every aspect of your institution's efforts is aligned with the projections and goals, providing a clear roadmap for success.
Outcomes of Proforma Development
By the end of the Proforma Development Phase of our Proven Process, each key metric required for success is identified and assigned a performance metric range. The predictive model is then presented for your review and approval, ensuring that desired outcomes are reasonable and achievable based on the metrics identified. When completed, the proforma provides you with a blueprint for your SEM plan to drive positive enrollment outcomes for the next 1-5 years.
